Domain names are like the face of a human identity. Similarly a business establishes its identity by searching and registering a name. But you might be wondering how a domain name can influence your business success. Read on to get the insight.
Short domain names are easy to remember
It is a proven fact that shorter names are easy to remember and easier to write. So if you can add a small domain name to your business website, there is high chance that visitors will keep it remembering. It has been surveyed recently that Google’s first 10 websites on search engine page made off 4-6 characters only.
Relevant domain name boost brand awareness
Branding is one of the best ways to extract business success. An easy to remember domain name helps consumers to retain the name in their memory. This memorizing quality helps in establishment of the associate brand which ultimately leads to success.
Doman names affects SEO
Search engine optimization plays an important role for business success, especially if it is an online business. It has been seen that people access first 10 website in a SERP page for their online shopping. Without SEO it is not possible to achieve rank in popular search engine.
Old is gold
If you can purchase an old domain name, it adds more credibility to the concerned business. A domain name, which is active for several years, can achieve faster rank for a website on search engines and that is indeed a great help for the concerned business success. This is one of the reasons old domain names enjoy great resale values. If you get a 99 cent domain name today, and you can retain it for 2-3 years, the domain name will be high in demand.
Domain name promotes lead generation
Right domain name performs as a lead generation tool for a website and it is obvious that hot leads are the core factors of a business success. People memorize the easy to remember names and trust them for their long existence. This reliability turns into loyalty, brand awareness, and thus helps a website to stand amidst the crowed of similar businesses.
These are some of the points that help in explaining how the domain name plays critical role in a business success. It is a long term process but with proper marketing, domain name can be a great tool for business success.