I’ve had a lot of teachers ask me about how to set up a website or blog. Remember, a blog is just an easily-updatable type of website, and it’s the type of website that I highly recommend. They are 100% customizable, easy to update, and fun to use.
Why is starting a music blog a good idea?
Like any other blog, a music blog requires a lot of work, patience and consistency, in order to make it a successful one. You cannot expect to start earning money straight away. In fact, during the first year, you can expect to earn a maximum of $15,000 for the entire year.
But don’t rush things. Who knows, in a couple of years, you might be able to sell your music blog for six figures. Still, the first thing you should do is learn how build your online presence properly, and after that you can choose how to take advantage of it.
If you plan on starting your own music blog and driving it to success, I don’t suggest doing it solely for the money. You should continue working your everyday job, and dedicate yourself to your music blog out of your love for teaching music.
The forces that drive your music blog’s success are creativity and passion. No other way will get you where you want to be and, if you only focus on the money, you won’t be able to do right by your music blog. Build your base of readers with good content, increase traffic, expand your social media presence, and all of these things will open up many options. If you play an instrument, you can even build a music teacher website and promote it through your blog. Simply put, running a music blog is quite fun for any musician and I suggest everyone to try it out at least for a while.
Actually, for the start, it’s probably best that you outsource a certain part of the whole gig to an established SEO company. They will help you figure out the ropes, so that you can move forward with ease. Research the best SEO services available, and pick a company that will help you out in this starting phase.
Benefits of a music blog
A music teaching web site can benefit a lot from a blog section. The first thing that it allows you is to communicate better with people following you. When they read your blog posts your students and potential students will see how you think as a musician and, in a way, get closer to you. When people see a music teaching website they may seem unsure about it, as it’s too official, and music beginners can be shy.
When you include a blog post you can share your thoughts, experience, and attitude towards music. People will comment and share their opinion on certain subjects and ask questions. This is where you engage people and discuss important things.
Some other benefits of having a music blog are:
- Getting invited to many live concerts and shows for free;
- Receiving pre-releases and free music so that you can review it;
- Becoming friends with artists and musicians.
There are certainly many great upsides of owning a successful music blog and, if you are determined to build your own, let’s get to it then.
Do your homework
The first thing you have to do is check out some of the most popular music blogs out there, regardless of whether they are related to a different genre of music. You will have to see what makes them unique and what all of those successful ones have in common. Spying on your competition is good for two reasons: you can get inspiration for your blog and get a good frame of reference that can help you find your own style.
When you are researching the best blogs out there, see whether or not they’re global and find out when they started operating. Make sure to take notes and cover all the likes and dislikes of the blogs you find. You can later use these notes to brainstorm ideas for your blog.
Make sure to pay attention to what features these blogs have and how they make money. Basically, by looking at another blog you can get inspired to create your own, and realize that it’s not such a big deal to have one and that you can do it as well.
Define your goals and select a genre
One of the most essential things you must understand when building a music blog is the reason why you are unique. Does your blog fill a void that other music blogs haven’t been able to fill?
If not, your blog probably won’t attract many readers, as they have other, older blogs that they can turn to in order to get the information they need. It is very important to offer something unique, so here are the questions you need to answer in order to make a unique music blog:
- Will your main focus group be local artists or independent, global musicians?
- Outline your primary genre around which your blog will revolve.
- Who is your target audience?
- Will you criticize the music you don’t like, cherish the one you love or both?
- If your main focus will be on popular, well-known artists, what will you do to be unique?
When you answer all of these questions, you will have to find room for your uniqueness. For example, if you want to talk about popular artists, find some intriguing and relevant topics that nobody else covers, so that you attract readers with fresh content.
Think about your blog topics
In the beginning, it was good enough to post a video and a song here or there, write a couple of reviews and communicate with you audience, but this is no longer so simple. Things are much different today, and an average music lover knows a lot about music and many underground artists and bands, meaning that your reviews must be deeply informative and written with passion.
Your whole music blog must be in-depth and you must do a thorough job in researching interesting topics and subjects. To make it interesting, you can combine a few of these things:
- Interviewing local musicians and bands;
- Discussing genres, music history and the differences between them;
- Reviewing new local releases;
- Reporting on shows you went to;
- Posting discussions you’ve had with musicians.
Be consistent and emphasize your creativity
In order to become a professional music blogger, you need to develop your creativity. Crafting engaging posts that people want to read is hard and it takes a lot of practice to get the right formula.
You must outline how many blog posts or reviews you will add to your music blog every week, or month. You should look to posts as often as you can to create a healthy flow that will both attract readers and sharpen your blogging skills.
If you choose a genre that’s not so popular, you should be careful when writing your posts. Music fans can be harsh and everybody has an opinion.
Always respond to comments, but don’t get sucked into pointless arguments and learn to take criticism in a positive way. Music fans tend to get emotionally attached to “their” music, so be prepared for some wild reactions.
It can be exhausting to answer all the comments and debate online, but as a music blogger, it’s your duty to explain why you said something and why you think something is either good or bad.
Your best choice would be to choose a music genre you like listening to, and stick to it. When you are passionate about something, it’s less likely to lose motivation. You will need to be persistent and motivated to keep on going and drive your music blog to success.
Make sure that you spread the word about your blog and promote it daily.