Organic traffic is a golden vein for every online store and is pure lifeblood to boost sales and commerce as buyers often use search engines to look for products to buy. With good online methods provided by your web agency like Edkentmedia.com, you can reach the right customers easily.
1. Pay Attention To The Category Pages
A classic mistake that many e-commerce companies make is to focus on optimizing product pages, neglecting a more obvious and more relevant entry point: category pages. Always remember that your potential customers when they search on search engines, more frequently use generic queries, rather than a product, thus ending up in your category pages.
Moreover, users often do not know exactly which product they want to buy nor can they easily define which merchandise categories it belongs to. Therefore, using generic phrases (such as “tablet case” or “men’s sports shoes”), rather than the specific product names, you will give them the opportunity to expand the search.
2. Optimize The Structure Of Internal Links To Give Greater Visibility To Your Content
Creating efficient and meaningful internal links can often be problematic. I want to say that linking blog posts, press releases, and other non-commercial content is easy. But is it so easy to link product pages, categories, and offers?
A good structure of internal links between products provides a better user experience to your user. A person can usually not be interested in the specific article he has arrived on and is viewing but may want to buy something similar or related to that type of product. Linking similar models and related products actually increases the possibility of conversion.
So I want to reiterate it once again, creating internal links not only between marketing content but also between products, other articles and relevant categories are one of the activities of the most effective SEO strategies for e-commerce. And it could give you incredible results.
3.Make Your Site A splinter
No matter how fast your website is already, you could probably make it even faster. This will not only help visitors see the content faster and improve the experience but will also boost your organic visibility.
Google used the page speed as the ranking factor since 2010. But until today we assumed only how much this factor could actually influence the ranking. Thanks to research we now know with certainty that the effect is significant.
So among the activities to do as soon as you read this post, check this page, Edkentsmedia.com to help to plan a good market strategy.